Kuration vs Competitors

Everyone else is using the same databases. Here's how Kuration is different — and why teams that need an edge build their own.

Great tools exist. They solve different problems.

Most sales tools give everyone the same data — or require you to become an engineer to get value. Kuration gives you your own data edge, built from a simple conversation.

Clay logo

Clay

GTM workflows & data orchestration

Good for

Power users and RevOps teams who want to build complex, multi-step enrichment workflows with full control over every node.

The gap

Requires a 'GTM Engineer' to set up. Steep learning curve. Most teams need an agency or consultant just to get started. If you're not technical, you'll stare at a blank canvas.

Kuration: describe what you want in chat. Get your list. Done.

Apollo / ZoomInfo logo

Apollo / ZoomInfo

Pre-built B2B contact databases

Good for

Broad prospecting when you need millions of contacts fast. Great filters and a massive database you can search immediately.

The gap

Everyone gets the same database. Same contacts. Same emails. Your competitors are sending the exact same list to the exact same people. The data is months old and you have zero edge.

Kuration builds databases that only you have — from sources nobody else is extracting.

Freckle logo

Freckle

CRM enrichment for HubSpot & Salesforce

Good for

Teams who already have leads in their CRM and need to fill in missing fields — emails, phone numbers, company data. Great natural-language interface for enrichment tasks.

The gap

Freckle enriches data you already have. It doesn't help you discover new companies or build lists from scratch. If your CRM is empty or your market isn't in any database, Freckle can't help.

Kuration discovers AND enriches. We build the list from zero — then fill in every field.

Your data edge. From a simple chat.

  • Describe what you need in plain English — no workflows, no formulas, no engineering
  • Get custom databases from sources others can't reach — events, directories, PDFs, maps
  • Your lists stay fresh. Auto-refresh. Never expire. Never go out of date.

Or skip it entirely — our managed services team builds your database for you. From $2K/month.

Stop renting the same database as your competitors. Build your own edge.